consumer clips is a qualitative video perspective of consumers, their lifestyles, perceptions, purchase behavior, media consumption, and adoption of new technology and platforms. By using actual video from in-depth and intercept interviews, consumer clips allows you to hear directly from your audience; how they see their world and how they’re adapting their lifestyles to new media, new platforms, new technology and even new economic realities.
An annual subscription to consumer clips provides several 1-2 minute video perspectives each month, highlighting consumer attitudes garnered from interviews throughout the country. the diamond group, ltd. will also provide insights on why these findings are relevant and how they reflect ongoing realities or potential shifts in the marketplace. And because presentations are much stronger and better received when they include footage of “real people”, your subscription allows you to download the video and incorporate consumer clips into your reports and presentations. Subscribers will even be able to suggest areas of interest to the consumer clips crew. All for less than one night of focus groups.